The Magic of Merit

Text by Uracha Chaiyapinunt

In the era of no make-up make-up looks, I am convinced I have found the best product that truly makes users look like themselves — only better. My secret weapon? Merit’s Minimalist Stick. A light layer of this stuff immediately makes me look more hydrated, awake, radiant, and therefore, youtful.

The Minimalist Stick is an acne-friendly, foundation-concealer hybrid. At the time of my first purchase, I was looking for coverage that would cover up the occasional breakouts, hyperpigmentation and any evidence of late nights out and one too many drinks. It quickly became an indispensable weapon of choice in my makeup bag.

As a crayon stick, the Minimalist Stick is easy to apply on and its creamy texture blends seamlessly into the skin, providing just the right amount of coverage to create a natural glow. The product is also easily buildable for areas that need extra layers of concealing. The compact size of the crayon allows the Minimalist Stick to be carried in my purse for quick touch-ups throughout the day, helping me feel confident from morning to night.

I am not the only one who has become obsessed with Merit’s products over the years. Founded in 2021 by Katherine Power, Merit has emerged as one of the top favorites for clean, minimal beauty. A seasoned entrepreneur, Power envisioned a brand that would strip away the excess steps that have become the new norm for today’s makeup routine. Her vision to create a line of products that are not only effective but also cater to the busy modern lifestyle resonated with many, many customers who feel overwhelmed by the bombardment of makeup content and product recommendations online. Merit’s ethos of “less is more” resulted in a small but mighty product line that met the essential needs without the unnecessary fuss.

Other beloved products from the brand include a sheer bronzer stick, lightweight lipstick, eyeshadow, mascara (an Allure Best of Beauty Award 2021 winner) and more. All of Merit’s products are clean, vegan and cruelty-free. They adhere to high European Union compliance standards and focus on sustainability. Formulated in partnership with celebrity esthetician Biba de Sousa, they’re also safe for acne-prone skin.

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