Spruce Simple

Text by Uracha Chaiyapinunt

While owning furniture may seem like a luxury, those who have dealt with moving, as well as storage and transportation of furniture will tell you it can be a logistical nightmare.

CHANINTR’s new project, Spruce, was founded with the goal of changing the way people consume furniture. As the first designer furniture subscription service in Thailand, Spruce allows customers to start using high quality, imported furniture at low monthly rates — all while enjoying the benefits of flexibility, convenience and minimum commitment. When customers no longer have a need for an item, they’re able to return it after the minimum period of three months or swap it for something new.

The concept is ideal for anyone who does not want to be tied to their furniture over time: those who like to constantly refresh their space; landlords who want to be able to offer their tenants flexibility; expats and those in short-term living situations; developers decorating their sales gallery or show units; and businesses such as studios and pop-ups.

“Through observation of how some of our furniture was being put to use, we realized the need for subscription furniture,” CEO Chanintr Sirisant said. “The concept of renting furniture is nothing new, but it is usually associated with lower-end, short-term use without much thought to design. But since design, quality and service are important to everything we do, we thought, why not bring these elements to furniture subscription so that our customers could benefit from the flexibility as well as the great product.”

The products available through Spruce are all from within CHANINTR’s family of brands. They range from iconic Danish designs from Carl Hansen & Søn, Louis Poulsen and Menu to mid-tiered brands like Ethnicraft and Sketch to allow for a range in pricing with the most affordable item being a dining chair that starts at only ฿200 per month.

Aside from introducing a new way to furnish your home without the burden of ownership, Spruce also stems from the company’s mission to decrease its impact on the environment. The fast furniture industry continues to grow at a rapid rate — offering low quality furniture that are not designed to withstand time — producing more and more waste. Through Spruce’s subscription program, Spruce teaches customers that high quality products can be given a second, third, fourth or fifth life. When an item is returned to Spruce, it is thoroughly sanitized, disinfected and refurbished to like-new conditions before being shipped out to a new customer to enjoy. This extends the lifespan of furniture by countless years, lowering CO2 emissions and reducing the furniture industry’s carbon footprint. Reusing large sectional sofas can save 1.5 tons of CO2 emissions. That’s the amount produced by 4,000 miles of average car driving.

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