Meet Chanintr x Co
Text by Brent D. Smith
“Living Well.” What does it mean? “Living Well” is very personal. What one person likes, another does not. At times, large groups of people all agree that something is the latest and greatest, and everyone flocks to it, and then as quickly as they run to the shiny new thing, another object of desire appears and the group and taste follow suit.
It’s OK. Everyone has done it. We all have that sweater or pair of shoes in the closet that we purchased many years ago and wore once. Never going back to it because it somehow doesn’t feel like our style and yes, it’s OK to admit, it was a mistake — lesson learned. (I won’t even get into cronuts!) And the mistakes you made in the past on your way to honing your own individual style, another person is making the exact same mistake today and learning from it, just as you did. We are all on a different trajectory of style and what that style means to your daily lives makes up your definition of “Living Well.”
Since 1994, CHANINTR has been serving clients with the idea that you can explore your own sense of “Living Well” through the brands and experiences that they carry and through the years, have added brands to their portfolio that align with their style and tastes. While the concept of environmental ethics has always been a consideration for CHANINTR, it was time to expand the definition of “Living Well” through the production of their own furniture brand with sustainability at the core. Say hello to Chanintr x Co.
Chanintr x Co worked through all aspects of the supply chain and engineered ways to bring customers the best possible quality product using environmentally sound raw materials that are good for you and good for the Earth. They eliminated toxic material and the use of non-biodegradable foams. They use certified OEKO-TEX® environmentally friendly fabrics on all of their upholstered sofas and chairs and have chosen to only use wood that is sustainably sourced in every piece of furniture that they sell.
The average carbon footprint in the U.S. is 16 tons per person per year, one of the highest rates in the world — Thailand is 4 tons per person. To have the best chance of avoiding a 2°C rise in global temperatures, the average global carbon footprint per person needs to drop to under 2 tons by 2050. Lowering individual carbon footprints from 16 tons to 2 doesn’t happen overnight but by making small changes to our daily actions we can start making a difference. Chanintr x Co is striving to be that difference by eliminating the back and forth of furniture across the oceans and keeping the furniture that’s manufactured in Asia and intended for use in Asia, in Asia.
As a long-time partner and friend of CHANINTR, award-winning designer Barbara Barry was the first choice to collaborate with. Barry’s first capsule collection for Chanintr x Co consists of 14 best-selling designs from past projects and collections and reimagines them as individual pieces for the modern Asian home or office. Whether you are an interior designer who requires a single piece to complete a project or a Barbara Barry fan who has come to love her aesthetic, the Barbara Barry for Chanintr x Co capsule collection speaks to beautifully designed choices, updated but familiar, made thoughtfully, and of excellent quality. Because saving the planet should be beautiful — one piece of furniture at a time.
Welcome to Chanintr x Co — the next chapter in the trajectory of “Living Well.”
