Kettal: A Story of Design and Innovation

Text by Teerin Julsawad

Since its inception in 1966, Kettal has been synonymous with innovation and exceptional design. This Spanish brand, rooted in a rich family history, has transformed the world of contemporary furniture, establishing itself as a leader in the industry. The journey began with a simple vision: to create timeless, functional and expressive furniture that meets the evolving needs of modern life.

In the early 21st century, Kettal expanded its horizons by acquiring Hugonet and Triconfort, forming the Kettal Group. This strategic move brought together a wealth of expertise and design excellence, shaping a well-rounded, innovative and unique collection that continues to set standards in the industry.

Kettal’s commitment to quality and the environment is unwavering. The brand places a strong emphasis on scientific and technological research, ensuring that every product is of the highest quality. With a philosophy deeply rooted in environmental respect, Kettal uses eco-friendly paints, with almost all of its furniture paints now being 100% ecological and recyclable. The wood used in their creations is certified by Perhutani, underscoring their dedication to sustainability.

What truly sets Kettal apart is its design philosophy, which views outdoor spaces as extensions of the interior. This perspective has helped Kettal dominate the outdoor furniture market, creating pieces that seamlessly blend with any environment. Collaborations with renowned designers such as Jasper Morrison, Patricia Urquiola and Rodolfo Dordoni have further elevated Kettal’s offerings, bringing a touch of brilliance and creativity to each collection.

In recent years, Kettal has continued to innovate with the launch of the Pavilions and Workplace. Pavilions redefines outdoor living, providing luxurious and functional spaces that enhance the outdoor experience. Meanwhile, Workplace addresses the dynamic needs of modern office culture with solutions like acoustic booths and meeting pavilions, ensuring a perfect balance between collaboration and privacy.

Kettal’s dedication to creating bespoke products for each project showcases their adaptability and attention to detail. Whether it’s a luxurious outdoor setting or a high-energy office environment, Kettal’s furniture is designed to fit seamlessly, offering both aesthetic appeal and practical functionality.

As Kettal looks to the future, their focus remains on blending creativity, customization, innovation and modern production techniques. Their products are expressions of contemporary culture, crafted to provide solutions for the way we live today.

In essence, Kettal is a testament to the power of thoughtful design and innovation. From their eco-friendly practices to their collaborations with top designers, Kettal continues to lead the way in creating furniture that is both timeless and cutting-edge, ensuring that they remain at the forefront of the industry for years to come.

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