Coffee, Culture and Curations

Text by Teerin Julsawad

Established by Tyler Brûlé, Monocle magazine has built a global reputation for sharp analysis and an eye for meaningful details since its inception in 2007. Covering a wide array of subjects from design and culture to business and global affairs, Monocle’s internationally focused editorial content seeks to encourage its readers to explore, innovate and engage beyond their borders. Amid its success, the magazine has developed a physical manifestation of its philosophy, creating a space that embodies Monocle’s distinct worldview — The Monocle Shop & Café in Zurich.

The cafe, nestled in Zurich’s elegant Seefeld quarter, is more than a physical destination; it’s a microcosm of Monocle’s ethos. It is located within an inviting 1960s building, boasting a facade of dark green that’s echoed in the cafe’s marble bar and shady awnings. MACH, a Zurich-based architecture and interior design firm, has transformed this space into an alluring amalgamation of a cafe, a kiosk and a shop.

The Monocle Shop & Café welcomes visitors every day for morning coffee, afternoon aperitivo and everything in between. As you step inside, the warm hum of productivity fills the air as editors from Monocle’s adjoining office space file reports. Customers can enjoy coffee or an aperitif on the terrace while immersing themselves in a handpicked selection of newspapers and periodicals. For the culinarily inclined, the cafe offers an assortment of delights, including buttery croissants from Seri Backhandwerk, tasty sandwiches and Japanese desserts.

Meanwhile, the shop aspect is a trove of curated goods that resonate with Monocle’s commitment to quality and aesthetic appeal. It offers everything from the full lineup of their branded products — including an array of elegant writing utensils and a selection of titles from Daunt Books. Just next door, expanding the realm of quality and style, patrons will discover the chic selections of menswear by Trunk Clothiers, a testament to the shared commitment to excellence that characterizes this distinctive retail enclave.

Through the cafe and shop, Monocle has materialized its brand essence, offering an elevated, tangible experience that extends beyond the pages of its magazine. The space goes beyond being a mere cafe or shop; it’s an extension of the Monocle community, encouraging dialogue, discovery, and an appreciation for thoughtful design and meaningful interactions.

Not only is it a haven for lovers of design, but it’s also a draw for international professionals, media insiders, and those with an appreciation for the marriage of style and substance. It offers an inviting space where you can be inspired, engage with diverse perspectives, and maybe pick up a new favorite book, fashion piece or design find. Whether you’re stopping by for your morning coffee or a post-work aperitivo, The Monocle Shop & Café in Zurich offers an experience that embodies the spirit of exploration and refinement championed by Monocle for over 15 years.

MONOCLE.COM